Passaro Food Trucks based in Chennai, India deals exclusively with design, fabrication and assembly of EV food trucks.
The EV food trucks are custom made to offer various cuisines like Mexican, Chinese, South Indian, North Indian, American, Mediterranean, French, Arabic, Tibetan and Burmese.
How to start a EV Food Trucks business in Tamilnadu?
A Complete Guide to Starting an EV Food Truck Business in India
Electric Food truck business or a restaurant on wheels is becoming increasingly popular in India, both among entrepreneurs and consumers.
We will go over everything you need to know about starting a EV food truck in India in this article.
Let’s begin with the following:
- Expenses involved
- Licenses required.
- Financial viewpoint
- Important factors to consider
- Marketing for food trucks
How much does it cost to start a EV Food Trucks in India?
In India, a typical food truck can cost between INR 8-10 lakhs. A fully outfitted food truck might cost up to 20 lakhs on the high end of the range.
The following is a detailed breakdown of all costs:
Vehicle: To begin, you will need a truck, which you can either buy new or used. A truck will typically cost you at least INR 4 lakhs.
Equipment: You’ll need to make a one-time investment in key kitchen equipment for your truck. The stove, tools, cooking dishes, and cutlery will all be included. You might want to set up a few tables and chairs so that guests can sit if they wish to (but this isn’t required). The total cost of the equipment would be roughly INR 2 lakhs.
Raw material: To prepare the meals, you will need a stock of inventory or raw materials.
That would cost you approximately INR 20-30K.
POS: Your POS is more than just a piece of technology that handles your billing and technology. It is linked to a number of critical business functions such as CRM, analytics, and inventory. A good POS will set you back about INR 25-30K. (6-month pack).
Staff: You will need to recruit a few people to perform your business’s core daily operations. Fortunately, hiring staff in India is not prohibitively expensive. You should set away roughly Rs.13,000 to Rs.15,000 per month for each person.
Marketing: Just like any other business, sales will only flow in if you promote and advertise your company properly. Marketing entails both offline and internet promotions and can be very expensive. You should budget at least Rs. 20,000 each month for marketing.
What licenses are required to start a EV Food Trucks in India?
A food truck, like any other restaurant, requires all of the necessary licences.
The key licences you’ll need when starting a food truck are listed below.
FSSAI License: A food truck, or any food business with a gross revenue of more than 12 lakh INR, must have an FSSAI licence. It’s basically a 14-digit number.
Check your eligibility for registration or a state/central licence at https://foscos.fssai.gov.in
NOC from the Chief Fire Officer: Since food trucks use a lot of gas appliances, a NOC from the Chief Fire Officer is required.
Permission letter from the local municipal body: Once you’ve decided on a place for your business, you’ll need a written document stamped by the local municipal body before you can begin setting up.
Vehicle licence: Because you’ll be driving a commercial vehicle, you’ll need a licence from the RTO for commercial vehicles.
The Advantages of Starting a EV Food Trucks
Minimal risk, low investment: A food truck should cost no more than INR 10 lakhs if you budget wisely.
Less resources are needed: One of the major benefits of operating a food truck is the low reliance on resources. You can even begin with just a few resources (costing you around 4-8K INR per person).
Experiential learning: This is a wonderful place to start if you want to learn about the numerous activities involved in running a food business quickly. You can assess data analysis procedures, have a better understanding of customer tastes and preferences, perform critical operational tasks, manage marketing and promotions, and so on.
Catering at events: In addition to your regular operations, you might try forming some partnerships and catering at events such as corporate festivals. For example, the Curry Up Now food truck provides delicious Indian street food and caters to numerous tests and business events.
Top considerations when launching a food truck
Location: Only a good location will help your food truck succeed. Keep the following in mind:
Vehicle Parking: A truck would require a significant amount of space. You must also confirm that parking a car in a specified place is permitted. You could inquire about this with the local municipal government.
Visibility: Select a location that is commonly frequented by people. Outside of prominent parks, movie theatres, and universities, there may be good areas.
Check out where your competitors are stationed using competitor mapping. Make your plans accordingly.
Your personal brand
A restaurant’s success is determined by how well it connects with customers. And, above all else, people enjoy a good story. People must be able to connect with your brand because it has a distinctive story.
How do you create a powerful brand?
Decide on a target audience: Choose whether you want to cater to a youthful audience or a family audience. This will assist your content marketing and social media strategies.
Research your competitors: Find out how your competitors are doing and what they are selling. Everything you can learn about your competition, from their marketing channels to their unique selling proposition, can help you establish your brand.
Develop differentiators: What makes you unique, and why should people choose you? You must have a clear answer to this question in order to stand out from the pack.
Decide on a name: Choose a name that resonates with the audience you’ve decided on. One that speaks to them and to which they may relate.
Complete the logo and theme: A logo is a crucial part of your branding. It will appear in all of your designs, on your food truck, on banners and promos, as well as on all of your web platforms and promotions. Make certain it is consistent with your brand.
Cleanliness and Health
Food trucks normally operate in very small areas (cooking and retailing). Kitchen hygiene, air pollution levels, and food waste management are all important considerations for business owners.
Pollution has had a significant influence on the food truck industry.
Here’s a quick rundown of health and hygiene tips:
- Control air pollution by using chimneys.
- Maintain an eye on the food waste twice a day and keep the kitchen tidy.
- Ascertain that your employees keep a clean environment.
- Keep a few trash cans next to the food truck.
How to advertise a Food Truck?
Without a doubt, effective marketing and promotion will determine your company’s success. Keeping this in mind, we’ll discuss various online and offline marketing options for your food truck.
Ideas for Online Promotion
There are numerous digital activities available. Here are a few of the most important points:
- Create your own website and mobile application. Create a brand and express your story clearly on your website. Make use of eye-catching pictures and special offers.
- Connect with major Indian online food ordering aggregators such as Swiggy and Zomato. Here’s everything you need to get started.
- Create a strong presence on social media. Instagram and Facebook are used by restaurants and food trucks to build their brands. Make certain you’re visible and active on social media.
- SEO stands for “search engine optimization.” Make a list of keywords related to your specialty and base all of your content on them. To be found on Google, pay attention to page load times, site meta-tagging, and directory listings.
- Run online ads: You might run ads on search engines and social media to boost online orders or raise brand awareness. You must set aside money and target audiences in both cases. You can also create custom audience sets and target them with your adverts.
- Launch CRM campaigns: Utilize the POS to enter client information and use that information to run SMS and email marketing for your restaurant.
Ideas for Offline Promotion
Here are some ideas for you to try:
- Use printed advertisements and distribute booklets.
- Make connections with local vendors and event planners.
- Hold contests and award prizes to a select lucky customers.
- Free WiFi should be available at the truck.
- Attract food critics and bloggers to your food truck.
- Keep an eye out for any food festivals or events.
- Food Truck Festivals attract a large number of participants from all around India, as well as foodies from all over the world. You can attend these festivities in the cities of Delhi and Mumbai.
- In fact, many food truck entrepreneurs claim that focusing on events, catering, and regular vending possibilities from the start will be far more beneficial than simply hitting the streets.
You now have all of the knowledge you need to start your own food truck! Happy Food Trucking!
Passaro EV Food Trucks
87, Babu Nagar III Main Road,
Medavakkam,
Chennai 600100
+91 98844 80980
Reep Motors – Seven Star Trading
073057 16444
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073585 10518
Sam Kitchen Equipments
93604 35984
Omega Industries
DP 53, SIDCO Industrial Estate, Arakkonam 631002.
90031 05371
90807 11865
omegaindustries365@gmail.com
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